Yahoo reaches Google ad deal, Microsoft talks fail
Sunday, June 15, 2008 by PPV
NEW YORK/SAN FRANCISCO (Reuters) - Yahoo Inc and Microsoft Corp ended talks as the Web pioneer agreed to let archrival Google Inc sell search ads on its site, the companies said on Thursday.
Yahoo said it had agreed to let Google put search ads on its site in what it called an $800 million annual revenue opportunity that would boost cash flow by $250 million to $450 million in the first 12 months.
Yahoo's ads and Google's would be pitted against each other in an auction style process that could make a deal easier to pass regulatory approval.
Full story: here
Yahoo said it had agreed to let Google put search ads on its site in what it called an $800 million annual revenue opportunity that would boost cash flow by $250 million to $450 million in the first 12 months.
Yahoo's ads and Google's would be pitted against each other in an auction style process that could make a deal easier to pass regulatory approval.
Full story: here
